Slide Dr. Pedram Behyar

Dr. Pedram Behyar

Slide Resume


Pedram Behyar

Pedram Behyar is a business consultant and university lecturer. He is Co-founder of Bluebox business consulting in Tehran.

Pedram Behyar is a marketing specialist and his filed of interest is:

  • Digital Marketing,
  • Social Media Marketing,
  • Branding and
  • Online Virtual Community Participation.

He is passionate about coaching and mentoring online business. He is consulting and coaching more than hundred business successfully. Pedram Behyar has written three books: Social Media Marketing, Research Methodology for Human Resource Management and How to plan for E-commerce.
He has written hundreds of articles relating: marketing, entrepreneurship, digital marketing, marketing campaign, branding, human resource, and etc.

Slide Education Background

          The Model of Consumer’s Participation in virtual communities:
          Antecedents and Social Interaction Consequences

The influence of social network on customer satisfaction level

          Role of mechanical sensors to increase productivity

Slide Work Experience

Ghaem Ghete-Sazan Company, Product manager assistant (CNC machine maintenance)

Mar 2003 – 2005


Ghaem Ghete-Sazan Company, Product Manager (Product and Manufacturing Department)

Jul 2005 – Dec 2007


Marketing Manager, Maxroll Company Malaysia

Oct 2009 – Mar 2010


Marketing Strategist Assistant, Sing Tell Malaysia

Sep 2011 – Jun 2012


Pazhoheshkadeh havashenasi, Consultant (Management Consultation)

Jan 2013 – Mar 2015


Freelancer Consultant, Consulting

Mar 2015 – Jan 2019


Bluebox Business Consulting, Co-founder CMO

Jan 2019 till now

Slide Teaching Experiences
  • Allameh Tabataba’i University, Teaching Subjects (Marketing Principles, Marketing Management, International Marketing).  from Jun 2018 until now
  • Industrial Management Institute, Teaching subjects (Marketing Management, Marketing Research) from Nov 2016 – Oct 2017
  • Payame Noor University, Teaching subjects (E-commerce1, E-commerce2, Information Technology and Information System, Organization & Management Principles, strategic Management, Organizational behavior) from 2014 – 2018
  • University of Applied Science and Technology, Teaching subjects (Marketing, Negotiation: Principles and Techniques, Marketing Principles, Marketing Management) from 2019-2022
  • Edalat University, Teaching subjects (Marketing, Marketing Management) 2020 untill now

Slide Articles


Virtual communities are very impressive in the activities associated with the business using facilities provided on the Web and broad access to consumers. More access to users also helps virtual communities to be leading in attracting more users in competition with the other virtual communities. In this regard, providing the model of consumers’ participation in virtual communities can be effective in the competitive environment from the cognitive aspects of consumer behavior. The aim of this study is to design consumers’ participation model in virtual communities. The mixed method is selected as the research method and in the qualitative section, semi-structured interviews were conducted among the panel of experts; after analyzing the results using the content analysis, the designed model was finally tested. The results showed that in addition to personal and social factors and the services offered by the website, the other factors such as attitudes and we-intentions have also significant impact on the consumers’ participation International Journal of E-Business Research (IJEBR)13(4) Consumer’s Participation Model in Virtual Communities

Link of article


Nowadays virtual communities play significant role in different business aspects, which is why competition between virtual communities is growing; as a result studies which are conducted to determine factors affecting consumers’ participation attract specialist’s attention. The aim to write this article is considering personal and social factors which affect consumers’ participation in virtual communities.  In this respect, mixed method research (qualitative and quantitative) has been conducted in this study. First semi-structured interview with experts has been analyzed by directed content analysis technical, and then research model was tested by quantitative method. Quantitative research result has shown personal and social factors, especially which were identified exploratory had significant effect on consumers’ participation. Personal exploratory factors were consisting of; personality type, job expert, defects of real space, also identified social factors revealed that subjective norms, group norms and social identity had effect on consumers’ participation in virtual communities

JOURNAL OF BUSINESS MANAGEMENT (MANAGEMENT KNOWLEDGE) Spring 2018 Effects of Personal and Social Factors on Consumers’ Participation in Virtual Communities

Link of article


Virtual communities are very impressive in the activities associated with the business and broad access to consumers. In this regard, providing the antecedents and consequences of consumers’ participation in virtual communities can be effective in the competitive environment from the cognitive aspects of consumer behavior. The purpose of this study is considering the antecedents and consequences of consumers’ participation in virtual communities. The research method was mixed one in a way that in the qualitative section semi-structured interviews with 14 experts was performed and after analyzing the results using the content analysis technique, the designed model in the sample size of 384 persons was tested quantitatively. The results of this study showed that individual and social backgrounds, services provided by the web site, our willingness, attitude and intentions have a significant impact on participation. Considering the implications of participation, we-intentions to participate in virtual communities have a negative impact on communication with family and friends, as well as less use of other media, but increases consumer information.

JOURNAL OF BUSINESS INTELLIGENCE MANAGEMENT STUDIES Fall 2017 Antecedents and Consequences of Consumers’ Participation in Online Communities

Link of article


Virtual communities have penetrated todays people life with astonishing speed through smart devices. The communities’ facilities have provided opportunities for businesses to create better brand image and motivating consumers to repurchase their products and services. Therefore, there is a dense competition between virtual communities to raise more consumer. This, in turn, requires a better understanding of consumer behavior. The aim of this research is to identify the virtual communities’ service factors that affect consumers’ behavior. We reviewed literature and designed a primary model. Then, we interviewed 14 experts who were selected on a judgmental sampling basis to design final model. Lastly, the model was tested by 384 university students who were among virtual communities consumers.  Results show the exploratory factors that affect consumer behavior most are; design, security, filtering, content and guidance.

Iranian Journal of Management Science Summer 2016 Factors Affecting Consumer Participation in Virtual Communities

Link of article


Today, not only neuromarketing technics have been using in many organizations but also the concerns of using these technics have been arising. Moral issues are one of the most significant factors affecting consumers’ decision-making processes and attitudes about an organization. That is why most consumers are a concern and cautious about their privacy and security. As a result, moral issues are rising from using neuromarketing technics in marketing activities. Also, these issues are significantly affecting consumers’ decision-making process and attitude in terms of organization. For this purpose, this research is trying to describe a moral’s factor effect on neuromarketing.

Third Marketing Research Conference July 2017 The Role of Moral Values in Neuromarketing


the purpose of this research is to identify and clarify factors which have positive effect among user satisfaction and their social networking through websites. The examined factors in this research are; innovation, ease of use, trustworthy and customer support which are defined as satisfaction factors. To obtain reliable research approaches and to have better result in this research four hypothesizes used to test. This hypothesis testing has been done by correlation, regression and test of normality by using SPSS16 also the data which was analyzed by this software. this data was gathered from prepaid questionnaire.

(World Academy of Science, Engineering and Technology 81 2011) The Influence of Social Network Websites on of Level of user Satisfaction.

Link of article


The semiconductor manufacturing sector in Singapore as a knowledge-based and innovation-driven sector has grown as one of the most important world suppliers for wafers in a way that today up to 11% of the world’s wafer output is produced in this country. Outstanding export success of firms engaged in semiconductor industry as a key manufacturing sector in Singapore necessitates studying export success of these companies from a new strategic and manufacturing view point. From such perspective, investigating factors influencing the export success of companies working in this sector is of a great significance. Using data from 36 semiconductor manufacturing units, this study intends to investigate the contribution of the firm’s four competitive priorities to export success of Singaporean semiconductor equipment manufacturing firms. The four competitive priorities namely, quality, low cost, flexibility and delivery were regressed against export success through multiple regression analysis performed by SPSS 17 software using the stepwise method. The findings from this study depicted that among the four competitive priorities quality and low cost have a positive and significant relationship with export success of Singaporean semiconductor manufacturing firms while there is no significant relationship between delivery and flexibility and export success. Moreover, the study findings also illustrated that the most important competitive priority that contributed in predicting export success was quality. This study can be considered as a platform for Singaporean semiconductor manufacturing firms’ managers in order to take more advantages of quality and low cost aspects of their productions especially when competing on a global scale and also planning to enter in to new international markets.

 (2011 International Conference on Economics and Finance Research IPEDR vol.4 (2011) © (2011) IACSIT Press, Singapore) Competitive Priorities and Export Success of Semiconductor Equipment Manufacturing Firms in Singapore

Link of article

Slide Books
  • Social Media Marketing Mahkameh Publications 2018
  • Research Methodology in Human Resource Management Mehraban Publications 2015
  • E-Commerce Payam Daneshgahi Publications 2015
  • Application of sensors in engineering products 2006 

Slide Achievement
  • Special Executive Master Class The new Investment Methods (Certificate Awarded October 30, 2009)
  • Intensive English Language Programme Advanced Level (Trimester 2, 2008/2009, Grade: A)
  • Javane Kharazmi Best Research award (Iran in Historical Review) (November 2002)
  • Euro Science Certificate (International Conference on Management and Economics in 21 Century) 2016
  • International Contract & Negotiation (Ministry of Industrial, Commercial & Mining) (Dec 2017)
  • Professional Teaching Skill Program (Allameh Tabataba’i University) Nov. 2019
  • Digital Marketing Google Garage (July 2021)

Slide Contacts

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Phone Number     :     +989124857956