Abstract

Virtual communities are very impressive in the activities associated with the business and broad access to consumers. In this regard, providing the antecedents and consequences of consumers’ participation in virtual communities can be effective in the competitive environment from the cognitive aspects of consumer behavior. The purpose of this study is considering the antecedents and consequences of consumers’ participation in virtual communities. The research method was mixed one in a way that in the qualitative section semi-structured interviews with 14 experts was performed and after analyzing the results using the content analysis technique, the designed model in the sample size of 384 persons was tested quantitatively. The results of this study showed that individual and social backgrounds, services provided by the web site, our willingness, attitude and intentions have a significant impact on participation. Considering the implications of participation, we-intentions to participate in virtual communities have a negative impact on communication with family and friends, as well as less use of other media, but increases consumer information.

JOURNAL OF BUSINESS INTELLIGENCE MANAGEMENT STUDIES Fall 2017 Antecedents and Consequences of Consumers’ Participation in Online Communities

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Abstract

Virtual communities have penetrated todays people life with astonishing speed through smart devices. The communities’ facilities have provided opportunities for businesses to create better brand image and motivating consumers to repurchase their products and services. Therefore, there is a dense competition between virtual communities to raise more consumer. This, in turn, requires a better understanding of consumer behavior. The aim of this research is to identify the virtual communities’ service factors that affect consumers’ behavior. We reviewed literature and designed a primary model. Then, we interviewed 14 experts who were selected on a judgmental sampling basis to design final model. Lastly, the model was tested by 384 university students who were among virtual communities consumers.  Results show the exploratory factors that affect consumer behavior most are; design, security, filtering, content and guidance.

Iranian Journal of Management Science Summer 2016 Factors Affecting Consumer Participation in Virtual Communities

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Abstract

Today, not only neuromarketing technics have been using in many organizations but also the concerns of using these technics have been arising. Moral issues are one of the most significant factors affecting consumers’ decision-making processes and attitudes about an organization. That is why most consumers are a concern and cautious about their privacy and security. As a result, moral issues are rising from using neuromarketing technics in marketing activities. Also, these issues are significantly affecting consumers’ decision-making process and attitude in terms of organization. For this purpose, this research is trying to describe a moral’s factor effect on neuromarketing.

Third Marketing Research Conference July 2017 The Role of Moral Values in Neuromarketing

Abstract

the purpose of this research is to identify and clarify factors which have positive effect among user satisfaction and their social networking through websites. The examined factors in this research are; innovation, ease of use, trustworthy and customer support which are defined as satisfaction factors. To obtain reliable research approaches and to have better result in this research four hypothesizes used to test. This hypothesis testing has been done by correlation, regression and test of normality by using SPSS16 also the data which was analyzed by this software. this data was gathered from prepaid questionnaire.

(World Academy of Science, Engineering and Technology 81 2011) The Influence of Social Network Websites on of Level of user Satisfaction.

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The semiconductor manufacturing sector in Singapore as a knowledge-based and innovation-driven sector has grown as one of the most important world suppliers for wafers in a way that today up to 11% of the world’s wafer output is produced in this country. Outstanding export success of firms engaged in semiconductor industry as a key manufacturing sector in Singapore necessitates studying export success of these companies from a new strategic and manufacturing view point. From such perspective, investigating factors influencing the export success of companies working in this sector is of a great significance. Using data from 36 semiconductor manufacturing units, this study intends to investigate the contribution of the firm’s four competitive priorities to export success of Singaporean semiconductor equipment manufacturing firms. The four competitive priorities namely, quality, low cost, flexibility and delivery were regressed against export success through multiple regression analysis performed by SPSS 17 software using the stepwise method. The findings from this study depicted that among the four competitive priorities quality and low cost have a positive and significant relationship with export success of Singaporean semiconductor manufacturing firms while there is no significant relationship between delivery and flexibility and export success. Moreover, the study findings also illustrated that the most important competitive priority that contributed in predicting export success was quality. This study can be considered as a platform for Singaporean semiconductor manufacturing firms’ managers in order to take more advantages of quality and low cost aspects of their productions especially when competing on a global scale and also planning to enter in to new international markets.

 (2011 International Conference on Economics and Finance Research IPEDR vol.4 (2011) © (2011) IACSIT Press, Singapore) Competitive Priorities and Export Success of Semiconductor Equipment Manufacturing Firms in Singapore

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